Why Do Retailers Use Pop-up Buildings?
There are certain kinds of sectors that use pop-up buildings more than others. Retail is definitely one of them, especially specialist retailers that sell a particular line/brand of products. You may seem them once and then never again the next time you visit that particular retail outlet.
Among other reasons, retailers use pop-up buildings (or pop-up shops) for financial reasons but there’s certainly a lot more to it than that.
Can Boost Sales
One of the best things about pop-up shops is the air of exclusivity they promote. As a consumer, you may never know if you’ll see this particular shop again, or if you can buy what they’re selling anywhere else, making it more urgent that you buy their products.
Of course, with exclusivity comes a higher price tag but this won’t matter too much as the uniqueness of the business is what makes the price worth it. It’s a subtle but effective tactic in boosting sales.
Reduces Retail Estate Costs
Without having to pay for more permanent residence, retail companies can save a lot of money with a pop-up building. Not only can you move it around, but you can move your space to specific locations where your target market is based.
With retail rent continuing to rise too, it makes sense for a business to cut costs where it can. Pop-up buildings don’t necessarily need to be a sacrifice in quality, either; it offers just the same opportunities as any permanent residence.
Brand Building
The “here today, gone tomorrow” aspect of your business could help in building your brand. This plays directly into the exclusivity part of it too, as it makes your company far more unique if the store itself moves around.
For example, Adidas take advantage of huge sports events by setting up a pop-up building selling all their t-shirts, shoes and other sports gear. As there are likely no retail stores nearby, they have taken full advantage of the situation to build their brand and access their target market in a more immediate fashion.
If you’re a retail company in the market for some pop-up buildings, why not get in touch with us at Quickway Buildings?